Our mission at Premier Automotive is to help all consumers have an enjoyable experience in acquiring and maintaining transportation so they will have the opportunity to experience what their God has called them to do.


Established in 1995, Premier Automotive has grown from a Toyota dealership in the heart of New Orleans to 21 dealerships serving customers in California, Kansas, Louisiana, Texas, and Missouri. The formation of our organization started after our owner, Troy Duhon, had a dream of wanting to be a car dealer

In an effort to help others make their dreams come true, Premier makes it a priority to offer the most talented individuals an opportunity to become servant leaders in its dealerships while encouraging them to seek a greater purpose in life beyond financial gain.

We have been recognized as one of the country’s fastest growing automotive groups by Automotive News with sales approaching $1 billion. Through our partnership with Giving Hope, Profit for a Purpose has been the motivation for our company’s growth

Our Core Values


Honesty, trustworthiness, and treating our customers and fellow employees how we would like to be treated.


We will do whatever it takes for however long it takes to get the job done the right way, the first time.


We will do the right thing for all employees and customers because it's the right thing to do.


We will treat everyone with dignity and respect regardless of the circumstances of their situation.


We are inspiring to help others be their best at work, at home, and in their community.